Understanding Responses to Contradictory Information About Products
| Year of publication: |
2011
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|---|---|
| Authors: | Kalra, Ajay ; Li, Shibo ; Zhang, Wei |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 30.2011, 6 (16.8.), p. 1098-1115
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