Understanding service experience and its impact on brand image in hospitality sector
Parikshat Singh Manhas; Eddy Kurobuza Tukamushaba
| Year of publication: |
2015
|
|---|---|
| Authors: | Manhas, Parikshat Singh ; Tukamushaba, Eddy Kurobuza |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 45.2015, p. 77-87
|
| Subject: | Service quality | Customer experiences | Brand image | Customer Satisfaction | India | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Markenimage | Indien | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Krankenhaus | Hospital | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503888