Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability
| Year of publication: |
2011
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|---|---|
| Authors: | Sok, Phyra ; O'Cass, Aron |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 25.2011, 7 (11.10.), p. 528-540
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