Understanding Service Retention Within and Across Cohorts Using Limited Information
| Year of publication: |
2008
|
|---|---|
| Authors: | Schweidel, David A. ; Fader, Peter S. ; Bradlow, Eric T. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 1, p. 82-94
|