Understanding "silver" consumers through cognitive age, health condition, financial status, and personal values : empirical evidence from the world's most mature market Japan
Florian Kohlbacher and Emmanuel Chéron
| Year of publication: |
2012
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|---|---|
| Authors: | Kohlbacher, Florian ; Chéron, Emmanuel |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 3, p. 179-188
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| Subject: | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Lebensstil | Lifestyle | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575363