Understanding “silver” consumers through cognitive age, health condition, financial status, and personal values: Empirical evidence from the world's most mature market Japan

Older consumers’ reaction to a patronizing sales interaction

Chéron, Emmanuel, (2020)

The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan

Chéron, Emmanuel, (2012)

The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan

Chéron, Emmanuel, (2012)