Understanding social media effects across seller, retailer, and consumer interactions
| Year of publication: |
2013
|
|---|---|
| Authors: | Rapp, Adam ; Beitelspacher, Lauren Skinner ; Grewal, Dhruv ; Hughes, Douglas E. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 5, p. 547-566
|