Understanding sponsored search : core elements of keyword advertising
Jim Jansen
| Year of publication: |
2011
|
|---|---|
| Authors: | Jansen, Jim |
| Publisher: |
Cambridge [u.a.] : Cambridge University Press |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 277 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-10-701197-7 ; 978-1-10-762836-6 |
| Source: |
Persistent link: https://www.econbiz.de/10009361545