Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z
Junsung Park, Joon Woo Yoo, Youngju Cho and Heejun Park
| Year of publication: |
2024
|
|---|---|
| Authors: | Park, Junsung ; Yoo, Joon Woo ; Cho, Youngju ; Park, Heejun |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 42.2024, 5, p. 1114-1141
|
| Subject: | Disruptive innovation | Generation X | Generation Z | Internet-only bank | Push-pull-mooring model | Switching intention | Bank | Generationengerechtigkeit | Intergenerational equity | Electronic Banking | Electronic banking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-06-2023-0338 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057262