Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory
Marius C. Claudy, Mark Peterson, and Aidan O’Driscoll
| Year of publication: |
2013
|
|---|---|
| Authors: | Claudy, Marius C. ; Peterson, Mark ; O’Driscoll, Aidan |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 33.2013, 4, p. 273-287
|
| Subject: | renewable energy | diffusion of innovation | attitude-behavior gap | behavioral reasoning theory | sustainability | macromarketing | Erneuerbare Energie | Renewable energy | Förderung erneuerbarer Energien | Renewable energy policy | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227836