Understanding the causes of defection among satisfied B2B service customers
| Year of publication: |
2010
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|---|---|
| Authors: | Naumann, Earl ; Haverila, Matti ; Sajid Khan, M. ; Williams, Paul |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 26.2010, 9, p. 878-901
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