Understanding the city brand in the regional tourism market among college students
Chenchen Huang; Keunyoung Oh; Qiongyao Zhang; Yun-Jung Choi
| Year of publication: |
2013
|
|---|---|
| Authors: | Huang, Chenchen ; Oh, Keunyoung ; Zhang, Qiongyao ; Choi, Yun-jung |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 7/8, p. 662-671
|
| Subject: | Regional tourism market | choice-sets model | city brand | destination branding | conjoint analysis | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Stadtmarketing | City marketing | Conjoint-Analyse | Conjoint analysis | Tourismus | Tourism | Destinationsmanagement | Destination management | Markenimage | Brand image | Studierende | Students | Hochschule | Higher education institution |
| Extent: | Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010246317