Understanding the concept of positioning : a step towards defining the construct
Irfan Butt
| Year of publication: |
2010
|
|---|---|
| Authors: | Butt, Irfan |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 3.2010, 2, p. 176-191
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| Subject: | Innovation | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003996273