Understanding the consumption process through in-branch and e-mortgage service channels : a first-time buyer perspective
Jane Coughlan, Robert D. Macredie and Nayna Patel
| Year of publication: |
2011
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|---|---|
| Authors: | Coughlan, Jane ; Macredie, Robert D. ; Patel, Nayna |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 29.2011, 2, p. 148-167
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| Subject: | Privatkundengeschäft | Personal banking | Immobilienfinanzierung | Real estate finance | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Koordination | Coordination | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011828