Understanding the corporate brand : impact and performance consequences of corporate identity management
vorgelegt von Sebastian Arendt
| Year of publication: |
2011
|
|---|---|
| Authors: | Arendt, Sebastian |
| Subject: | Markenarchitektur | Brand architecture | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Unternehmenserfolg | Firm performance | Markenpolitik | Corporate Identity |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 104 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Aachen, Techn. Hochsch., Diss., 2011 |
| Notes: | Enth. außerdem 3 Beitr. aus versch. Zeitschr. |
| Classification: | Philosophie und Theorie der Betriebswirtschaft ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009315243