Understanding the creation of destination images through a festival's Twitter conversation
Year of publication: |
2017
|
---|---|
Authors: | Garay Tamajón, Luis Alfonso ; Morales Pérez, Soledad |
Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2954, ZDB-ID 2551992-X. - Vol. 8.2017, 1, p. 39-54
|
Subject: | Festivals | Stakeholders | Social media | Destination image | Social Web | Social web | Stakeholder | Großveranstaltung | Big event | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Herkunftsbezeichnung | Designation of origin |
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