Understanding the Customer Base of Service Providers: An Examination of the Differences Between Switchers and Stayers
| Year of publication: |
2000
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|---|---|
| Authors: | Ganesh, Jaishankar ; Arnold, Mark J. ; Reynolds, Kristy E. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 64.2000, 3, p. 65-87
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