Understanding the determinants of mobile retailing adoption and usage behaviour
Sridhar Vaithianathan, Vishal Mishra and Ankur Srivastava
| Year of publication: |
2021
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| Authors: | Vaithianathan, Sridhar ; Mishra, Vishal ; Srivastava, Ankur |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 4, p. 373-393
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| Subject: | adoption behaviour | emerging economy | mobile retailing | usage behaviour | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Schwellenländer | Emerging economies | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2021.118303 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012669851