Understanding the determinants of service channel preference in the early stages of adoption : a social cognitive perspective on online brokerage services
Clayton Arlen Looney; Asli Yagmur Akbulut; Robin S. Poston
| Year of publication: |
2008
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| Authors: | Looney, Clayton Arlen ; Akbulut, Asli Yagmur ; Poston, Robin S. |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 39.2008, 4, p. 821-857
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| Subject: | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Präferenztheorie | Theory of preferences | Kognition | Cognition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003807157