Understanding the dimensions of customer relationships in the hotel and restaurant industries
Hong Zhu, Yijing Lyu, Xincai Deng, Yijiao Ye
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Hyun, Sunghyup Sean ; Perdue, Richard R. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 64.2017, p. 73-84
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| Subject: | Customer relationships | Relationship marketing | Hospitality marketing strategy | Customer lifetime financial value | Beziehungsmarketing | Marketingmanagement | Marketing management | Gastgewerbe | Hospitality industry | Gastronomie | Restaurant industry | Kundenwert | Customer value | Hotellerie | Hotel industry | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2017.03.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011731687