Understanding the effectiveness of influencer recommendation information on social media platforms
Fei Wang, Chang Zhang, Feiyan Lin, Maomao Chi, Jing Zhao
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Fei ; Zhang, Chang ; Lin, Feiyan ; Chi, Maomao ; Zhao, Jing |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 5, p. 2163-2177
|
| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2330 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015110477