Understanding the effects of different review features on purchase probability
Su Jung Kim, Ewa Maslowska and Edward C. Malthouse
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Kim, Su Jung ; Maslowska, Ewa ; Malthouse, Edward C. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 1, p. 29-53
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| Subject: | eWOM | online product reviews | dual-process model | heuristic-systematic model | purchase behavior | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1340928 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859197