Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicity
Sıddık Bozkurt, David Gligor, Linda D. Hollebeek and Cameron Sumlin
| Year of publication: |
2025
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|---|---|
| Authors: | Bozkurt, Sıddık ; Gligor, David ; Hollebeek, Linda D. ; Sumlin, Cameron |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 1, p. 59-75
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| Subject: | Social media | Ethnicity/Race | Perceived discrimination | Customer engagement | Black consumers | White consumers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Schwarze Menschen | Black people | Ethnische Gruppe | Ethnic group | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Ethnische Diskriminierung | Ethnic discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-09-2023-0317 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324477