Understanding the effects of live streamers' appearance and abilities in shaping consumer purchase : a cross-cultural empirical research
Zerong Wang, Zeen Wang, Denisa Rinprasertmeechai, Saechoen Worawan
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Zerong ; Wang, Zeen ; Rinprasertmeechai, Denisa ; Worawan, Saechoen |
| Subject: | Cross-culture | Interaction effects | Interpersonal attractiveness | Live streaming e-commerce | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Interkulturelles Management | Cross-cultural management | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015123435