Understanding the Electronic Recruiting Marketplace Strategy: The Case of JobKorea

Information and communication technologies is one of the most important value creators and success factors of South Korean economy. This study investigates the case of JobKorea to understand the electronic recruiting marketplace strategy in Korea. The case details the Korean recruiting market between 1997 and 2011, which is described and investigated to understand this strategy in this study. The meta database service for customers and advertising and promotion are the most important strategic factors for the success of JobKorea. Theoretical and practical implications are also discussed in the paper.