Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic
Marta Giovannetti, Arun Sharma, Deva Rangarajan, Silvio Cardinali and Elena Cedrola
| Year of publication: |
2024
|
|---|---|
| Authors: | Giovannetti, Marta ; Sharma, Arun ; Rangarajan, Deva ; Cardinali, Silvio ; Cedrola, Elena |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 4, p. 735-756
|
| Subject: | COVID-19 pandemic | Sales | Sales management | Coronavirus | Verkauf | Selling | Epidemie | Epidemic | Absatz | Wirkungsanalyse | Impact assessment | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-12-2022-0570 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080012