Understanding the entry strategies of international franchisers with Dunning's envelope OLI paradigm
Yong Suhk Pak and Sam Beldona
| Year of publication: |
2003
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|---|---|
| Authors: | Pak, Yong Suhk ; Beldona, Sam |
| Published in: |
Extending the eclectic paradigm in international business : essays in honor of John Dunning. - Cheltenham, UK : Edward Elgar, ISBN 1-84064-888-0. - 2003, p. 159-171
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| Subject: | Internationaler Markteintritt | International market entry | Franchising | Theorie | Theory | Markteintritt | Market entry | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
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| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001762518