Understanding the evolution of engagement with brand posts on social media using agent-based models
Pavankumar Gurazada and Moutusy Maity
| Year of publication: |
2024
|
|---|---|
| Authors: | Gurazada, Pavankumar ; Maity, Moutusy |
| Subject: | Agent-based modeling | Customer engagement | Organic brand posts | Paid brand posts | Social media | Social Web | Social web | Markenführung | Brand management | Agentenbasierte Modellierung | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2022-0623 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015198436