Understanding the evolution of engagement with brand posts on social media using agent-based models
Pavankumar Gurazada and Moutusy Maity
| Year of publication: |
2024
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|---|---|
| Authors: | Gurazada, Pavankumar ; Maity, Moutusy |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 11, p. 2596-2634
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| Subject: | Agent-based modeling | Customer engagement | Organic brand posts | Paid brand posts | Social media | Social Web | Social web | Markenführung | Brand management | Agentenbasierte Modellierung | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2022-0623 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198436