Understanding the "four-eyed, four-legged" consumer : a segmentation analysis of US moms
Sabrina M. Neeley and Tim Coffey
| Year of publication: |
2007
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|---|---|
| Authors: | Neeley, Sabrina M. ; Coffey, Tim |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 15.2007, 3, p. 251-261
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| Subject: | Konsumentenverhalten | Consumer behaviour | USA | United States | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003745470