Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach
Sidharth Muralidharan, Francisco Rejón-Guardia, and Fei Xue
| Year of publication: |
January-February 2016
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|---|---|
| Authors: | Muralidharan, Sidharth ; Rejón-Guardia, Francisco ; Xue, Fei |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 28.2016, 1, p. 54-72
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| Subject: | Consumer socialization | culture | environmental concern | green buying behavior | India | United States | younger Millennials | Indien | USA | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2015.1056328 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459984