Understanding the impact of online reviews on hotel performance : an empirical analysis
Paul Phillips, Stuart Barnes, Krystin Zigan, and Roland Schegg
| Year of publication: |
February 2017
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| Authors: | Phillips, Paul ; Barnes, Stuart J. ; Zigan, Krystin ; Schlegg, Roland |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 56.2017, 2, p. 235-249
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| Subject: | hotel attributes | hotel performance | online reviews | UGC | valence | partial least squares path modeling | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Partielle kleinste Quadrate | Partial least squares | Online-Handel | Online retailing | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Personalisierung | Personalization |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287516636481 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011637102