Understanding the impact of social apps and social network sites on consumer's online purchase intention
Abdul Waheed, Muhammad Farrukh, Hashim Zameer, Sher Zaman Khan
| Year of publication: |
2021
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| Authors: | Waheed, Abdul ; Farrukh, Muhammad ; Zameer, Hashim ; Khan, Sher Zaman |
| Subject: | Social apps | social network sites | consumer’s intention | structure equation modeling | empirical findings | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mobile Anwendung | Mobile application | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Strukturgleichungsmodell | Structural equation model | Website |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150918816901 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012591324