Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry
Michael S Lin, Yeasun K Chung
| Year of publication: |
2019
|
|---|---|
| Authors: | Lin, Michael S. ; Chung, Yeasun K. |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage Publishing, ISSN 2044-0375, ZDB-ID 2026139-1. - Vol. 25.2019, 4, p. 639-658
|
| Subject: | brand attributes | brand equity | corporate social responsibility | restaurant industry | scenarios design | Corporate Social Responsibility | Corporate social responsibility | Gastronomie | Restaurant industry | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1354816618813619 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012182096