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Successful product and business development
Giragosian, Newman H., (1978)
Value engineering: new paradigms for increased production and productivity
Walia, Narinder Singh, (2002)
Special issue: Exploring new perspectives in product development
Eckert, Claudia, (2010)
The roles of product lead-users and product experts in new product evaluation
Ozer, Muammer, (2009)
The moderating roles of prior experience and behavioral importance in the predictive validity of new product concept testing
Ozer, Muammer, (2011)
Strategic, organizational, and operational challenges of product innovation in China