Understanding the importance of the length of global product rollout : an examination in the motion picture industry
David A. Griffith, Goksel Yalcinkaya, Gaia Rubera, and Verdiana Giannetti
| Year of publication: |
2017
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|---|---|
| Authors: | Griffith, David A. ; Yalcinkaya, Goksel ; Rubera, Gaia ; Giannetti, Verdiana |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 25.2017, 4, p. 50-69
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| Subject: | length of global product rollout | resource-based view | competitive forces perspective | motion picture industry | Filmwirtschaft | Film industry | Ressourcenorientierter Ansatz | Resource-based view | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.17.0044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011784175