Understanding the influence of cues from other customers in the service experience : a scale development and validation
E. Deanne Brocato; Clay M. Voorhees; Julie Baker
| Year of publication: |
2012
|
|---|---|
| Authors: | Brocato, E. Deanne ; Voorhees, Clay M. ; Baker, Julie |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 3, p. 384-398
|
| Subject: | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model | Bewertung | Evaluation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009622992