Understanding the influence of online flow elements on hedonic and utilitarian online shopping experiences : a case of online group buying
Weng Marc Lim
| Year of publication: |
2014
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| Authors: | Lim, Weng Marc |
| Published in: |
Journal of information systems : a publication of the Accounting Information Systems Section of the American Accounting Associaton. - Sarasota, Fla. : [Verlag nicht ermittelbar], ISSN 0888-7985, ZDB-ID 1176427-2. - Vol. 28.2014, 2, p. 287-306
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| Subject: | online flow elements | online shopping experiences | hedonic | utilitarian | online group buying | structural equation modeling | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474830