Understanding the lack of diversity in sport consumer behavior research
Elizabeth B. Delia, E. Nicole Melton, Katherine Sveinson, George B. Cunningham, and Daniel Lock
| Year of publication: |
2022
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|---|---|
| Authors: | Delia, Elizabeth B. ; Melton, E. Nicole ; Sveinson, Katherine ; Cunningham, George B. ; Lock, Daniel |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 36.2022, 3, p. 265-276
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| Subject: | fans | inclusion | institutional work | marketing | spectator sport | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Profisport | Professional sports | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2021-0227 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013255815