Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Eunsun Lee, Steven M. Edwards, Seounmi Youn & Taiwoong Yun
| Year of publication: |
March 2018
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| Authors: | Lee, Eunsun ; Edwards, Steven M. ; Youn, Seounmi ; Yun, TaiWoong |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 2, p. 103-124
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| Subject: | luxury brands | motivational values of luxury consumption | cross-cultural differences and similarities | luxury brand index | Luxusgüter | Luxury goods | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | USA | United States | Kulturelle Identität | Cultural identity | Markenführung | Brand management | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2014.975830 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011852932