Understanding the motives for SMEs entry choice of internationl entry mode
Year of publication: |
2012
|
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Authors: | Nisar, Shaista ; Boateng, Agyenim ; Wu, JunJie ; Leung, Mary |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 7, p. 717-739
|
Subject: | KMU | SME | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment | Internationale Geschäftsbeziehungen | International business | Norwegen | Norway |
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