Understanding the new business paradigm in Eastern Europe : lessons on building a successful small business

It is beyond any doubt that we live at a fast space. Digital media, experience economy, beacons, artificial intelligence, robotics, etc., modify business landscape and sources of competitive advantage. For a long time, both theorists and practitioners have been looking for a golden formula that would let them create a recipe for success. The main aim of this publication is the present the universal model of building business success in our hectic times. The author built the idea of "four-leaf clover" based on the experience of companies competing in both the developed and emerging markets (especially Eastern Europe). It seems to be the first publication in which such comparisons have been made. The formula is neither limited to one type of organization or market, nor has any geographical borders. Moreover, the formula has both universal and utilitarian character. the concept of the "four-leaf clover" enables the reader to understand the sources of success of companies such as mBank (part of Commerzbank), Aflofarm, Atlas, Redam Sphinx and others, which operate in the Eastern European markets and confront them with the ways organizations in developed markets compete. This book will be useful to managers, marketers, business leaders who want to compare their experiences with successful companies who have followed the four-leaf clover model. This book is for practitioners who are looking for a historic and systematic approach to business management as well as those who are interested in translating concept and strategy into daily activities