Understanding the older shopper : a behavioural typology
Robert Angell; Phil Megicks; Juliet Memery; Troy Heffernan; Kerry Howell
| Year of publication: |
2012
|
|---|---|
| Authors: | Angell, Robert ; Megicks, Phil ; Memery, Juliet ; Heffernan, Troy ; Howell, Kerry |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 2, p. 259-269
|
| Subject: | Ältere Menschen | Elderly people | Kaufmotiv | Consumer motivation | Lebensmitteleinzelhandel | Food retailing | Firmenimage | Corporate reputation | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009522417