Understanding the older shopper: A behavioural typology
Year of publication: |
2012
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Authors: | Angell, Robert ; Megicks, Phil ; Memery, Juliet ; Heffernan, Troy ; Howell, Kerry |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 19.2012, 2, p. 259-270
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