Understanding the power of hope and empathy in healthcare marketing
Elyria Kemp, My Bui, Anjala Krishen, Pamela Miles Homer and Michael S. LaTour
| Year of publication: |
2017
|
|---|---|
| Authors: | Kemp, Elyria ; Bui, M̃y ; Krishen, Anjala ; Homer, Pamela Miles ; LaTour, Michael S. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 2, p. 85-95
|
| Subject: | Emotions | Advertising | Empathy | Hope | Health care | Emotion | Werbung | Gesundheitswesen | Health care system | Gesundheitsversorgung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-04-2016-1765 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011635238