Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
Year of publication: |
2023
|
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Authors: | Hahm, Jeongbeom ; Choi, Heedong ; Matsuoka, Hirotaka ; Kim, Jiyoung ; Byon, Kevin K. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 2, p. 333-358
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Subject: | Health and fitness functions | Knowledge acquisition | Physical activity | PLS-SEM | TAM | Wrist-worn wearables | Gesundheit | Health | Sport | Sports | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Gesundheitsvorsorge | Preventive care | Fitness-Wirtschaft | Fitness industry |
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