Understanding the relationship between perceived quality cues and quality attributes in the purchase of meat in Malaysia
Norshamliza Chamhuri; Peter J. Batt
| Year of publication: |
2013
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|---|---|
| Authors: | Chamhuri, Norshamliza ; Batt, Peter J. |
| Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 25.2013, 3, p. 187-208
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| Subject: | fresh meat, | Malaysia | perceived quality | quality attributes | quality cues | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Fleisch | Meat | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766705