Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar, Norzalita Abd. Aziz and Muhamad Azrin Nazri
| Year of publication: |
2011
|
|---|---|
| Authors: | Nor Asiah Omar ; Aziz, Norzalita Abd. ; Muhamad Azrin Nazri |
| Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 16.2011, 1, p. 21-41
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009356703