Understanding the role of anticipated loss and gain during consumer competition : the moderation of purchase importance and prior brand attitude
Dongyoup Kim, Jungkun Park, Hoang T.P.M Le and Duckyeon Choi
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Dongyoup ; Park, Jungkun ; Le, Hoang T. P. M. ; Choi, Duckyeon |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 10, p. 1302-1318
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| Subject: | Anticipated gain | Anticipated loss | Consumer competition | Prior brand attitude | Purchase importance | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-10-2021-0471 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407350