Understanding the role of artificial intelligence in personalized engagement marketing
V. Kumar, Bharath Rajan, Rajkumar Venkatesan, and Jim Lecinski
| Year of publication: |
2019
|
|---|---|
| Authors: | Kumar, V. ; Rajan, Bharath ; Venkatesan, Rajkumar ; Lecinski, Jim |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 61.2019, 4, p. 135-155
|
| Subject: | artificial intelligence | CRM technology | customer relationship management | customization | marketing | personalization | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0008125619859317 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175546