Understanding the Role of Export Marketing Assistance: Empirical Evidence and Research Needs

Uses a response‐hierarchy approach as an integrative framework for a review of key issues and research in the field of export assistance. Following a discussion of the concept and role of export assistance, proposes a framework depicting a company′s adoption and evaluation of export assistance services and subsequently uses this as a basis for a discussion of empirical findings. Concurrently, emphasis is placed on associated methodological problems and the development of future research directions.